Some Oracle web based applications are offering the option of displaying advertisements in the UI of the product. These advertisements may be used for internet products or intranet products. An internet product like Oracle Exchange may sell advertising space to outside retailers. An intranet product may display advertisements that the corporation would like their employees to view while performing internal tasks such as expenses, or business travel planning. (As of January 2002, there are less than 5% of HTML applications at Oracle using advertising.)
It is important to recognize the impact that advertising may have on the usability of an application. Advertising may be visually distracting, and/or interfer with other UI components thus effecting the users' performance rate of completing a task. With this in mind, this guideline outlines the advertising options that are available to use for web based applications.
NOTE: Some of the graphics in this
guideline are not saved with the web safe palette, or
displayed with the default colors for certain components.
Also, some components (namely global buttons and tabs) are
not accurately represented in some of these advertising
examples. See the Tabs and
Navigation Guideline, Buttons (Global) Guideline for exact
details.
Spec Version # - 3.1
Spec Contributors - Betsy Nute
UI Models - ecommerce, CRM
Example Products - Oracle Sales Online
Related Guidelines - Branding, Buttons (Global), Tabs/Navigation
Below are measurement and placement diagrams of
advertisements at the top of the entire application.
Large Ad Centered at Top of Entire Page
Small Ad Centered Between Global Buttons and
Branding
Below are examples of advertisements at the top of the
entire application, or contextual to all the contents of
an application.
Large Ad Centered at Top
Multiple Ads or "Ad Bar" Centered at Top
Medium Ad Centered Between Corporate Logo and Global
Buttons at Top
Below are examples of advertisements at the top of the
page contents area of an application. These ads are
contextual to the current page contents that is being
displayed in the application.
Large Ad Right Aligned at Top of Page Contents
Ads (Various Medium/Small Sizes) in Contents of Page
forming Right in Page for details about different types
of containers that can be used in content of page.