You are the Marketing Operations Manager. As new leads are generated, rule-based assignment of the qualification status helps to standardize the qualification process.
Based on the results of conditional rules, values are added to the Sales Lead Qualification Score. This demo will show you a simple Budget Scoring rule.
Steps:
This is the second in a series of demos about Assignment Manager Scoring rules. These demos show how you can answer the BANT questions (Budget, Authority, Need and Time Frame). These rules are part of a larger series about creating Assignment Rules.
Creating Scoring Rules:
1. Budget Approved
2. Budget Pending
3. Authority Scoring Rule
4. Time Frame Scoring Rule
Step 1
Create the Budget Pending rule in the same manner as the Budget Approved rule.
Click the Add Row button.
Step 2As before, a name is required for the rule.
Enter the desired information into the Name field. Enter
Enter the desired information into the Description field. Enter
Add the two conditions. The first is a budget amount over zero and the second is a budget status of PENDING.
Click the Add Row button.
Step 5Click on the button to the right of the Object field.
Click the Sales Lead list item.
Step 6Click the button to the right of the Attribute field.
Click the Budget Amount list item.
Step 7Click the button to the right of the Operator field.
Click the Greater Than list item.
Step 8Enter the desired information into the Value field. Enter
Add the budget status condition.
Click the Add Row button.
Step 10Click the button to the right of the Object field.
Click the Sales Lead list item.
Step 11Click the button to the right of the Attribute field.
Click the Budget Status list item.
Step 12Click the button to the right of the Operator field.
Click the Equals list item.
Step 13Enter the desired information into the Value field. Enter
Pending budgets get a lower score than approved budgets.
Enter the desired information into the Increase the score by field. Enter
Click the Save and Close button.
Step 16This concludes the demo for scoring rules for pending budgets.
As a reminder, there are two other rules in this series - one to check for authority and the other for the lead cycle time frame.