Open PDF Version of Online Help

Measuring Campaign Effectiveness > Reviewing Campaign Responses >

Managing Bounced Emails

The Email Marketing On Demand server can distinguish between emails with the status of hard and soft bounce:

  • Emails with the status of hard bounce are permanent failures.
  • Emails with the status of soft bounce are temporary delivery failures.

If an email with the status of hard bounce is sent to a bad address, the recipient contact is immediately flagged as Never Email (this occurs for emails with the bounce statuses of Bad Address, Address Moved or Unknown Address only, otherwise emails with the status of hard bounce will be treated as emails with the status of soft bounce and the delivery status recorded against the recipient record.)

After the Never Email flag is set in Siebel CRM On Demand, the Contact receives no further email from within Email Marketing On Demand.

It may not always be possible to resolve the bounce status error, and therefore you may see an additional bounce status type of Unparseable or Unknown Bounce.

Possible reasons for failed (bounced) email messages are as follows:

  • Bad Address
  • Address Moved
  • Bad Sender
  • Mailbox Problem
  • System Problem
  • Network Problem
  • Protocol Problem
  • Security Problem
  • Message Too Large
  • Vacation
  • Last Resort
  • Unknown Code

Published: 05 March 2008