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Basics of Email Campaign Development > Guidelines for Creating a Successful Campaign >

Develop Your Privacy Policy and Anti-Spam Policies

Recipients are much more responsive if you are very clear about how you got their email address, how you intend to use it, and how they can unsubscribe from your email list. Briefly explain your privacy policy within the context of your message, and place a link to your full privacy policy in all communications, right next to the unsubscribe link.

By providing a way for recipients to opt-out of future mailings, you are being a responsible email marketer and that results in happier readers. Make the process as painless and easy as possible. For more on this topic, see Plan for Unsubscribed and Failed Messages.


Published: August 05, 2011 Copyright © 2005, 2011, Oracle. All rights reserved. Legal Notices.