Open PDF Version of Online Help

Basics of Email Campaign Development > Guidelines for Creating a Successful Campaign >

Determining Your Target Market

Who are you trying to reach? This, along with your call to action, can be one of the most important aspects of your campaign. Think long and hard about the demographic you are trying to reach, because if you start a campaign not knowing this, you might miss a key ingredient for the rest of your planning. Not only does it shape the type of message you send, it also shapes your call to action, the list segments you choose, and ultimately, your campaign's success.


Published: August 19, 2009