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FAQs in Oracle Email Marketing On Demand

Table 9 answers FAQs (frequently asked questions) about Oracle Email Marketing On Demand.

  
Table 9. Frequently Asked Questions
Question
Answer

Is any additional software required to use the Oracle Email Marketing On Demand editor?

No.

Is Online Help available for Oracle Email Marketing On Demand?

Yes. Online Help is available and accessible within the Oracle Email Marketing On Demand related screens. Click the Help link at the top of the page.

NOTE:  Online Help is currently only provided in English. Additional language support is planned for future releases.

Are there volume limits in regard to the number of emails that can be sent?

The Oracle Email Marketing On Demand server has the capability to send 1.8 M emails per hour

How are emails processed in Oracle Email Marketing On Demand? Is it a shared queue?

Yes. All customer emails are processed through the same set of Oracle Email Marketing On Demand servers. The Oracle Email Marketing On Demand server processes the mail in a FIFO order.

How do you add recipients to a campaign?

Individual recipients can be added using the Campaign Detail screen under the Campaign Recipients View.

Multiple recipients can be added to a campaign through the use of the Segmentation Wizard upload segments function in a single batch of up to 30,000 recipients. The Segmentation Wizard is limited to 30,000 recipients per campaign.

The ability to import campaign recipients is available through the Import Wizard in batches of up to 50,000 recipients per upload.

Does Oracle Email Marketing On Demand check for duplicate contacts within the Campaign Recipients list?

At this time Oracle Email Marketing On Demand does not have auto deduplication for Campaign Recipients, therefore it is recommend that the campaign owner verify contact data and review for duplicate records prior to sending an email campaign.

Can I add leads as recipients for a campaign?

At this time Campaign Recipients can only be based upon contact records, however lead data can be used within the Segmentation Wizard to define your campaign segment or audience.

Can I use Microsoft Word to create my content?

Yes, but it is not a best practice. For more information, see Editing in Microsoft Word.

NOTE:  It is not a best practice to use Word to generate HTML email content, because some Microsoft Word formatting might be incompatible with HTML and therefore cannot be transferred to the Oracle Email Marketing On Demand HTML editor.

How can I personalize the email header information further? For example, I would like the To or From to display a name rather than just an email address.

To display both a name and email address in the email header TO field you can use the following format:

${Contact.First Name} ${Contact.Last Name} <${Contact.Email}>

The result displayed to the email recipient would be:

To: "Cari Brown" <cari.brown@mycompany.com>

To further personalize the FROM field you could use a similar format of:

${Account.Owner Full Name} <${Account.Owner Email Address}>

NOTE:  You must include a valid email address or email Merge Field within the email header TO/FROM/REPLY-TO as it is required to send the email successfully.

Can I reuse a campaign multiple times?

The reuse of a campaign record, other than for initial testing, is not supported, because this limits the ability to track Recipient responses and measure individual campaign success.

Is the Delivery Status for each recipient tracked by Oracle Email Marketing On Demand?

Currently, Oracle Email Marketing On Demand only tracks the status for an email that is not delivered successfully such as Hard Bounce or Soft Bounce.

What is the difference between a Hard Bounce and a Soft Bounce?

See Managing Failed Emails.

Are Recipient Responses tracked by Oracle Email Marketing On Demand?

When configured, Oracle Email Marketing On Demand tracks the following responses automatically:

  • Message Opened
  • Click-through
  • Opt-in
  • Opt-out

NOTE:  Only the most recent response is reflected for each recipient (for example, if a recipient opens an email and then clicks on the Opt-in to List link, the Opt-in response is what is reflected in the Response Status field for this recipient. To view all responses for each recipient, use the Campaign Response History reporting area.).

How can I track whether an email was opened by a recipient?

To automatically track when a message is opened, use the Oracle Email Marketing On Demand Editor toolbar to insert the Track Message Open tag. This tag can be inserted anywhere in the email and are triggered automatically when the recipient opens the email. This information is then updated on the Campaign Recipient record within Oracle CRM On Demand and shows a status of Message Opened.

The Track Message Open tag can be included in both HTML and Text emails. To use the $(trackMsgOpen) tag, you must use HTML, as it is an <IMG> tag referring to a small 1 x 1 GIF is sent in body of the HTML. Note that this image is not seen by the recipient.

NOTE:  If the recipient has images turned off in their email client, no response will be returned and no Message Opened status will be recorded.

Can Oracle Email Marketing On Demand track a recipient's response to multiple links within an email campaign?

Oracle Email Marketing On Demand provides the ability to automatically insert a link or URL to be tracked, but if you have multiple links, then the response tracking does not delineate which link was selected, only that one of the links was clicked. To view which links were clicked by each recipient, create a Campaign Response History report.

What happens when an email recipient opts-in or opts-out?

  • Opt-in or Opt-out to List simply identifies that the email recipient no longer desires to participate in email communications of a specific type (for example, a specific product or service). Based upon the recipient response you can determine what contacts to include in future email campaigns and offers.
  • Global Opt-out denotes that the recipient would no longer like to receive any type of email communications. Note that this option sets the Never Email flag on the contact record. Global Opt-in denotes that the recipient would like to receive email communications. This option clears the Never Email flag.

NOTE:  These responses are recorded in the Response Status area. The Contact record is not updated.

How does Oracle Email Marketing On Demand know which campaign to associate the recipient response to?

All emails sent through Oracle Email Marketing On Demand generate a unique key for each recipient for each campaign. This ensures that the recipient's response is updated for the correct campaign as a single contact can be associated to multiple campaigns.

How can I see which campaigns a contact has been included in?

To view which campaigns a contact has been included in you can add the Campaigns Related Items view to your Contact Detail screen using the Edit Layout link. This lists all campaigns that the contact has been included in as well as provides the ability to add a contact to a campaign if you have the appropriate access rights.

NOTE:  The administrator must first make this view a part of the Role Layout definition.

What type of reporting is available for Oracle Email Marketing On Demand?

  • Campaign Recipient Delivery Status and Response information can currently be accessed and reported on using the Office On Demand - Excel for Reports and Analysis tool
  • In addition to the Excel reporting tool, Oracle Business Intelligence support for Campaign Response history is currently available for Oracle hosted customers

Where can I find more information on Oracle Email Marketing On Demand?

Additional information can be found on the Oracle CRM On Demand myOracle product portal under:

Product Info, Overviews, and then Marketing Automation

  

Published: August 05, 2011 Copyright © 2005, 2011, Oracle. All rights reserved. Legal Notices.