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Basics of Email Campaign Development > Guidelines for Creating a Successful Campaign >

Implement Response Tracking

Determine what response rates you want to know for this campaign at the beginning of the planning process, ideally in conjunction with your goal setting and deciding on a call to action.

What information do you need at the end of this campaign to determine if it is a success? What statistics would you like from the campaign:

  • Message open rates?
  • Click-through rates?
  • Unsubscribe rates?
  • Bounce rates?
  • The number of individuals who forwarded the message to a friend?

Published: August 05, 2011 Copyright © 2005, 2011, Oracle. All rights reserved. Legal Notices.