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Measuring Campaign Effectiveness >

Generating Delivery Statistics

The Campaign and Response Metrics information can be used to generate a report to show delivery statistics.

To generate a delivery report:

  1. Navigate to the Reports tab in Siebel CRM On Demand.
  2. Click the Design Analyses link.
  3. Under the Analytics subject areas select Campaign Response History.
  4. Select a Campaign variable to run the report against, such as Campaign Name or Source Code.
  5. Add a Filter based on Campaign Status, where the field value is equal to Completed.
  6. Include the following Response Metrics:
    • # of Recipients
    • # of Hard Bounces
    • # of Soft Bounces
    • # of Open Responses

NOTE:  The # of Open Responses metric will only reflect opened messages that included the $(trackMsgOpen) tag. For more information, see Adding Response Hyperlinks.

From here you can create an additional view to calculate the total number of messages delivered (# of Recipients - [# of Hard Bounces+# of Soft Bounces]) and opened, and the estimated open rate of the specified campaign (a percentage of the total messages sent, # of Open Responses/# of messages delivered).

You can present this information in the form of a numerical value, a percentage, and in the form of a bar graph using the layout capabilities of Siebel CRM On Demand Answers.

Other Delivery reports that you may want to create are:

  • Bounce Detail Analysis. Show the number of messages that failed for each bounce type, as well as a summary of the total number of failed messages.
  • Soft Bounce Detail Analysis. Show the number of messages that were classified as soft bounces and the bounce types.
  • Hard Bounce Detail Analysis. Show the number of messages that were classified as hard bounces and the bounce types.

Published: 05 March 2008