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Developing Your Privacy Policy and Anti-Spam Policies

Recipients will be much more responsive (and happier) if you are very clear about how you got their email address, how you will be using it, and how they can unsubscribe from your email list. Briefly explain your privacy policy within the context of your message, and place a link to your full privacy policy in all communications, right next to the unsubscribe link.

By providing a way for recipients to opt-out of future mailings, you are being a responsible email marketer and will have much happier readers. Make the process as painless and easy as possible. For more on this topic, see Planning for Unsubscribed and Failed Messages.


Published: 05 March 2008