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Determining Your Target Market

Who exactly are you trying to reach? This, along with your call to action, can be one of the most important aspects of your campaign. Think long and hard about the demographic you are trying to reach, because if you start a campaign not knowing this, you will miss a key ingredient for the rest of your planning. Not only will it shape the type of message you send, it will also shape your call to action, the list segments you choose, and ultimately, your campaign's success.


Published: 05 March 2008