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Basics of Email Campaign Development > Guidelines for Creating a Successful Campaign >

Structuring Your Email Campaign

Does your campaign consist of a single emailing event or is it a series of messages over a given period of time? For instance, do you send:

  • The same message once?
  • The same message spaced over time with different offers?
  • A campaign of many different messages all relating to the same call to action?

Published: August 19, 2009