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Basics of Email Campaign Development > Guidelines for Creating a Successful Campaign >

Determining Who Manages Your Creative

Do you keep the creative in-house, or contract a designer to do the work for you? If you decide to look outside of your organization, keep in mind that it can take longer to get your creative completed. Also keep in mind that your creative might need to be completed before a list broker allows you to mail to their list.


Published: August 19, 2009