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Basics of Email Campaign Development >

Where to Begin

Opt-In Email campaigns are ideal for a variety of purposes, including:

  • Increasing sales
  • Building branding awareness
  • Up selling
  • Cross selling
  • Improving your relationship with your customers

You're probably already familiar with the benefits of opt-in email campaigns, which is why you are ready to begin an email campaign of your own. Regardless of the end-result you desire, there are some guidelines that you should follow when planning your campaign. The following roadmap will keep you on track towards a future of successful email campaigns.


Published: 05 March 2008