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Basics of Email Campaign Development > Guidelines for Creating a Successful Campaign >

Organizing Internal Resources for Handling Responses

In the best-case scenario, your email campaign is a success. But ask yourself:

  • Are you capable of handling this response?
  • Do you have the resources to handle the incoming calls or inquiries (or sales) that result from your campaign?

If you are unsure, speak with your Customer Service and Sales departments (or the department that handles the responses to your call to action) departments to determine what your organization can handle and ensure you can offer better service to those who respond. If your resources are limited, you might want to throttle or stagger your message delivery so that any responses generated can be handled in a timely manner.


Published: August 19, 2009