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Implementing Response Tracking

Determine what response rates you will want to know for this campaign at the beginning of the planning process, ideally in conjunction with your goal setting and deciding on a call to action.

What information do you need at the end of this campaign to determine if it is a success? What statistics would you like from the campaign:

  • Message open rates?
  • Click-through rates?
  • Unsubscribe rates?
  • Bounce rates?
  • The number of individuals who forwarded the message to a friend?

Published: 05 March 2008