Basics of Email Campaign Development >
About Email Campaign Development
Opt-In email campaigns are arguably the most powerful tool available to get your message across to your target market. Opt-In Email campaigns are a highly effective, low-cost medium that gets immediate responses. The advantage of using email is that responses are typically generated within 48-72 hours, so the effectiveness of a campaign can be assessed quickly, rather than waiting several months for the results of a direct mail or advertising campaign.
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