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Determine Your Content

Be as creative as possible. Keep the copy tightly focussed, and your call to action clear and concise. However, do not forget the housekeeping items. When determining the content you will include in your message, include the following items:

  • How you got their name, and how you intend to use it.
  • An easy and clear unsubscribe mechanism.
  • A link to your privacy policy.
  • An email address within your organization to which comments can be sent.

It is always a good idea to personalize the content of your message if possible. For more information on personalizing the content of your message, see Creating Email Content.

Ultimately, be sure that the message you are sending is relevant to your recipients. Based on the list segments you have chosen, develop the appropriate content. For example, do not send a women's shoe sale announcement to a male segment of your list (that is, unless that segment has specifically asked for this type of information).


Published: 05 March 2008