Basics of Email Campaign Development > Where to Begin >
Developing a Message Testing Plan
Make sure your message can be read by a variety of browsers and clients outside of your network.
Many times you may have spelling errors in your message, coding errors in your HTML, or a broken link within a message. If possible, test your message on a variety of platforms and systems such as MS Outlook™, Netscape™, AOL, Hotmail, Yahoo and Gmail. Testing your message will ensure that your recipients receive the message that you intended to send. Those few extra minutes will make the difference in a recipient's perception of your organization.
|