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Tracking Click-Through Responses

Using the Campaign Response History analyses in Oracle Business Intelligence Answers, you can track if and when recipients click on the embedded hyperlinks within your email content. This provides an easy way to measure the response rate to an email campaign such as identifying:

  • Which links are being accessed?
  • How often links are being accessed?
  • When links are being accessed?
  • By whom links are being accessed?

For example, suppose the following links occur in the same template:

[1] $(url "http://www.yourcompany.com" "company-one")

[2] $(url "http://www.mycompany.com")

Using the Campaign Response History analyses in Oracle BI Answers, the URL Analysis may look like the information in the following table:

URL and Description
Total Clicks

http://www.yourcompany.com

100

http://www.mycompany.com

50


Published: 05 March 2008