Measuring Campaign Effectiveness >
Generating Delivery Statistics
The Campaign and Response Metrics information can be used to generate a report to show delivery statistics.
To generate a delivery report:
- Navigate to the Reports tab in Siebel CRM On Demand.
- Click the Design Analyses link.
- Under the Analytics subject areas select Campaign Response History.
- Select a Campaign variable to run the report against, such as Campaign Name or Source Code.
- Add a Filter based on Campaign Status, where the field value is equal to Completed.
- Include the following Response Metrics:
- # of Recipients
- # of Hard Bounces
- # of Soft Bounces
- # of Open Responses
NOTE: The # of Open Responses metric will only reflect opened messages that included the $(trackMsgOpen) tag. For more information, see Adding Response Hyperlinks.
From here you can create an additional view to calculate the total number of messages delivered (# of Recipients - [# of Hard Bounces+# of Soft Bounces]) and opened, and the estimated open rate of the specified campaign (a percentage of the total messages sent, # of Open Responses/# of messages delivered).
You can present this information in the form of a numerical value, a percentage, and in the form of a bar graph using the layout capabilities of Siebel CRM On Demand Answers.
Other Delivery reports that you may want to create are:
- Bounce Detail Analysis. Show the number of messages that failed for each bounce type, as well as a summary of the total number of failed messages.
- Soft Bounce Detail Analysis. Show the number of messages that were classified as soft bounces and the bounce types.
- Hard Bounce Detail Analysis. Show the number of messages that were classified as hard bounces and the bounce types.
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