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Measuring Campaign Effectiveness >

Recording Responses to Campaigns

Whenever contacts respond to a campaign through any channel, such as email, the Web, a call center, or a sales representative, their responses can be captured in detail using the Campaign Recipient Responses page. Using Response views, you can determine which contacts to pursue as leads or opportunities.

Oracle Email Marketing On Demand includes delivery and response capabilities that marketing professionals can use to measure, optimize, and analyze program effectiveness. When configured, each opened email, click-through response, bounce, and opt-in is automatically captured, to provide accurate delivery and response status.

When you want to record the response to a campaign; for example, that a recipient attended an event, you can track this information in the campaign recipient section.

To record a response to a campaign

  1. Select the campaign.
  2. On the Campaign Detail page, scroll down to the Recipients section, and click Edit for the contact whose response you want to record.
  3. On the Campaign Response Edit page, fill in the response information.
  4. Some fields are described in the following table.

Field
Comments

Delivery Status

The default values are Pending, Sent, Soft Bounce, Hard Bounce, Unknown Bounce, Received, and Opened. However, your company administrator can customize the options in this list.

For Oracle Email Marketing On Demand, the recipient delivery status is automatically updated for failed deliveries only (Soft Bounce, Hard Bounce, or Unknown Bounce).

A Hard Bounce represents an undeliverable email message, such as a recipient with an invalid email address. If an email with the status of hard bounce is sent to a bad address, the recipient contact is immediately flagged as Never Email (this occurs for emails with the bounce statuses of Bad Address, Address Moved or Unknown Address only, otherwise emails with the status of hard bounce is treated as emails with the status of soft bounce and the delivery status recorded against the recipient record.)

A Soft Bounce represents a blocked delivery, for example the recipient's mailbox is full or the receiving email server is not responding. A Soft Bounce is requeued for later delivery (up to three attempts).

Response Status

The standard values are Click-through, RSVP - Will Attend, RSVP -Will Not Attend, Attended, Converted to Lead, Requested More Info, Opt-In to List, Opt-Out from List, Global Opt-In, Global Opt-Out, and Message Opened. However, your company administrator can customize the options in this list.

For Oracle Email Marketing On Demand, the response status is automatically updated (for the Click-through, Opt-In to List, Opt-Out from List, Global Opt-In, Global Opt-Out, or Message Opened values only).

NOTE:  Only the most recent response is reflected in the Oracle CRM On Demand Campaign Detail page for each recipient. For example, if a recipient opens the email message and then clicks on the Opt-In to List link, the Opt-In response is what is reflected in Oracle CRM On Demand under Campaign Recipients. To display responses for each recipient, use the Campaign Response History subject area in Oracle Business Intelligence.

Field Description

  1. Save the record.

Published: August 05, 2011 Copyright © 2005, 2011, Oracle. All rights reserved. Legal Notices.