Basics of Email Campaign Development > Where to Begin >
Organizing Internal Resources for Handling Responses
In the best-case scenario, your email campaign is a phenomenal success. People are breaking down your door to buy your product, or download your whitepaper. But here is something to ask yourself:
- Are you capable of handling this response?
- Do you have the resources in place to handle the incoming calls or inquiries (or sales) that result from your campaign?
If you are unsure, speak with your Customer Service and Sales departments (or the department that will be handling the responses to your call to action) departments to determine what your organization can handle and ensure you will be able to offer better service to those who respond. If your resources are limited, you may want to throttle or stagger your message delivery so that any responses generated can be handled in a timely manner.
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