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Measuring Campaign Effectiveness >

Recording Responses to Campaigns

Whenever contacts respond to a campaign through any channel, such as email, the Web, a call center, or a sales representative, their responses may be captured in detail using the Campaign Recipient Responses page. Using Response views, you can determine which contacts to pursue as leads or opportunities.

When you want to record the response to a campaign; for example, that a recipient attended an event, you can track this information in the campaign recipient section.

To record a response to a campaign

  1. Select the campaign.
  2. On the Campaign Detail page, scroll down to the Recipients section, and click Edit for the contact whose response you want to record.
  3. On the Campaign Response Edit page, fill in the response information.
  4. Some fields are described in the following table.

Field
Comments

Delivery Status

The default values are Pending, Sent, Soft Bounce, Hard Bounce, Unknown Bounce, Received, and Opened. However, your company administrator can customize the options in this drop-down list.

For Email Marketing On Demand, the recipient delivery status is automatically updated for failed deliveries only (Soft Bounce, Hard Bounce, or Unknown Bounce).

A Hard Bounce represents an undeliverable email message, such as a recipient with an invalid email address. A Hard Bounce is not re-queued for delivery, and the recipient's contact record is automatically flagged as Never Email.

A Soft Bounce represents a blocked delivery, for example the Recipient's mailbox is full or the receiving Email Server is not responding. A Soft Bounce is re-queued for later delivery (up to three attempts).

Response Status

The standard values are Click-thru, RSVP - Will Attend, RSVP -Will Not Attend, Attended, Converted to Lead, Requested More Info, Opt-In to List, Opt-Out from List, Global Opt-In, Global Opt-Out, and Message Opened. However, your company administrator can customize the options in this drop-down list.

For Email Marketing On Demand, the response status is automatically updated (for the Click-thru, Opt-In to List, Opt-Out from List, Global Opt-In, Global Opt-Out, or Message Opened values only).

NOTE:  Only the most recent response is reflected in the Siebel CRM On Demand Campaign Detail page for each Recipient. For example, if a Recipient opens the email message and then clicks on the Opt-In to List link, the Opt-In response is what will be reflected in Siebel CRM On Demand under Campaign Recipients.

Field Description

  1. Save the record.

Published: 05 March 2008