Executive Biographies

Jake Rockefeller, Co-Founder and CEO
Jake Rockefeller is a co-founder and CEO of Healthy Living Wholesalers, where he
defines and directs the company’s corporate vision.  Before co-founding HLW, Jake
was an nutrionist at NutriStat, Inc. in Iowa City, Iwo, where he developed stress-saving
techniques for the U.S. Armed Forces. Prior to joining NutriStat, Jake was the director
of nutrition at Well Being Institute in Ann Arbor, Michigan, where his leadership in new
product marketing helped garner the company further funding.

Jake received his B.S. and M.S. degrees in Nutrition from the University of Michigan.

Dave Plummer, Co-Founder and Chief Financial Officer
Dave Plummer is the chief financial officer and co-founded HLW with ake Rockefeller
in February 1997. His primary responsibilities include financial and economic analysis
and strategy.  Dave worked at All American Nutrition, Inc., where he worked on
planning and implementing strategies to obtain equity financing, including preparation
of financial models, forecasts and business plans. Prior to his experience at All
American Nutrition, Dave was a senior consultant at KPMG Peat Marwick, LLP,
working in the high technology division.

Dave is a certified public accountant. He holds an M.B.A. from the University of
Wisconsin and a bachelors degree in Accounting from the University of Florida,
where he graduated summa cum laude.

Ike Sellers, Co-Founder and Chief Technology Officer
Ike Sellers, chief technology officer at HLW, is responsible for leading the engineering
team to new technical innovations.  Ike most recently worked at Pacific Bell, where
he managed the technical strategy and high-speed access networks from 1995 to 1998.
He also conducted technology assessments across several different topics, such as
emerging multi-media networks, wireless LANs, network computers and network
management.

Ike received his B.S. and M.S. degrees in Computer Science and Engineering from
Cornell University.
 

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