This graphic shows a semi-transparent funnel containing three circular images, labeled Eligibility Rules & Models, Choices/Offers, and KPI Optimization.
From the KPI Optimization image, an arrow points out of the funnel to a yellow-background box containing the text: Conversions (likelihood to purchase) and Marketing Priority.
At the bottom of the funnel, a large arrow points down to the following text: Optimized Customer AND Business Centric Actions.