This graphic contains eight inter-connected eight boxes, that each represent and contain a marketing object of interest. The arrowed lines connecting the boxes represent the real-world relationships between the objects.
On the left are the following boxes, from the top down: Campaign, Offer, Creative, and Tag.
The connector lines between these left-hand boxes are as follows:
A one-way solid arrowed line from Campaign to Offer
A one-way solid arrowed line from Offer to Creative
A double-headed solid arrowed line between Creative and Tag
In the center and on the right, there are three levels of boxes.
The top level shows the Channel box.
The middle level shows boxes Slot Type and Placement.
The lower level shows the Slot box.
The connector lines between these right-hand boxes (and one of the left-hand boxes) are as follows:
A one-way dashed arrowed line from Channel to Creative
A one-way solid arrowed line from Channel to Placement
A one-way solid arrowed line from Placement to Slot
A one-way solid arrowed line from Slot Type to Creative
A one-way solid arrowed line from Slot Type to Slot