This graphic contains eight inter-connected eight boxes, that each represent and contain a marketing object of interest. The arrowed lines connecting the boxes represent the real-world relationships between the objects.

On the left are the following boxes, from the top down: Campaign, Offer, Creative, and Tag.

The connector lines between these left-hand boxes are as follows:

In the center and on the right, there are three levels of boxes.

The top level shows the Channel box.

The middle level shows boxes Slot Type and Placement.

The lower level shows the Slot box.

The connector lines between these right-hand boxes (and one of the left-hand boxes) are as follows: