You change the display names for attributes in the All Attributes panel.
You can change display names for attributes at a time. The display name does not have to be unique.
Because the display name is used in the front-end application, Endeca recommends that you choose a reasonably short name that is easy to understand by your end users.
To change the global display name of an attribute:
The All Attributes panel is updated with the new display name. Any component that lists the display name is also immediately updated.