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Oracle® CRM On Demand Marketing Release 5.4.10 |
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Home > User Guide > Working with Contacts and L... > About Contact Attributes > About Attribute Categories

# About Attribute Categories

The following table describes the attribute categories available in Oracle CRM On Demand Marketing.

Attribute Category | Description
--- | ---
Demographic attributes | These are standard attributes that describe a contact, such as name, address, company name, job title, and phone numbers. Demographic attributes are predefined in Oracle CRM On Demand Marketing.
Insight attributes | These attributes provide more detailed information describing a contact, including areas of interest, budget, purchase period, and so on. These attributes are configured in the Attribute module under the Contacts tab.
Oracle CRM On Demand Lead | Lead attributes in Oracle CRM On Demand are made available in Oracle CRM On Demand Marketing under this category.
Oracle CRM On Demand Contact | Contact attributes in Oracle CRM On Demand are made available in Oracle CRM On Demand Marketing under this category.