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Oracle® CRM On Demand Marketing Release 5.4.10 |
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Home > User Guide > Managing Activities, Queues... > About the Call Center

# About the Call Center

Many companies employ telemarketing or internal sales team as part of their Marketing or Sales organizations. Telemarketing staff are responsible the following activities:

- Qualifying initial leads before leads are distributed to the Sales Department for followup.

- Responding to general-inquiry forms on the company's Web site.

- Performing cold calls, call blitzes or other types of outbound contact to customers and prospective customers in conjunction with marketing campaigns.

The call center or telemarketing functionality in Oracle CRM On Demand Marketing is a module that can be made available to telemarketing and inside sales staff, without needing to make other Oracle CRM On Demand Marketing modules available beyond the scope of their responsibilities. This also enables you to provide access to third-party providers who are performing telemarketing activities for your company.

You can perform telemarketing activities, such as cold calling, followup, and response qualification, with Oracle CRM On Demand Marketing, allowing you to capture all data in one consolidated contact record.