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Oracle® CRM On Demand Marketing Release 5.4.10 |
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# Introduction to Oracle CRM On Demand Marketing

Welcome to Oracle CRM On Demand Marketing, the automated marketing solution that enables you to create comprehensive, marketing dashboards.

Oracle CRM On Demand Marketing enables you to automate all your marketing initiatives while enabling you to align your Sales and Marketing organizations. It also provides 360-degree analytical insight to marketing performance and prospect nurturing. It uses strategic, insightful dashboards that allow you to improve your productivity and quality of your leads. The analytical data delivers comprehensive, authoritative, single-source marketing intelligence.

Oracle CRM On Demand Marketing's lead nurturing solution is designed to generate productive sales leads that boost the sales conversion rate. It provides end-to-end marketing campaign management and response-collection features. It continuously nurtures leads and forwards only the qualified quality leads to the sales stage of the process.

Lead Generation and Lead Resurrection

Oracle CRM On Demand Marketing focuses on generating highly convertible leads from new prospects, or lead generation, and resurrecting discarded or nonproductive leads back into potential sales opportunities, or lead resurrection.

Oracle CRM On Demand Marketing uses the following solutions for successful lead generation and resurrection:

- Unified Response Collector. Oracle CRM On Demand Marketing extracts incremental knowledge at each customer touch point during campaign execution. The integrated, response-collection process uses progressive profiling to sequentially build customers' and prospects' profiles. A customized algorithm determines when the customer has crossed a critical threshold and is ready to be contacted.

- Lead Management Module. Oracle CRM On Demand Marketing performs detailed reporting to pinpoint the critical event or insight that triggered a prospect's readiness to be contacted. At this point, your Sales Department knows what is driving the customer's decision process. Your customers appreciate how well informed your Sales Department is regarding their specific circumstances, and your sales representatives understand the customer's needs before they make the call.

- Central Campaign Launch Pad. Oracle CRM On Demand Marketing's campaign execution solution provides detailed specifications of your target audience as well as the ability to launch multistage and multichannel marketing campaigns. You can launch the campaigns immediately, or use Oracle CRM On Demand Marketing to send your campaign automatically at a specified date and time.

- Real-Time Reporting. Standard reports display a large quantity of information that helps you to fine-tune future campaigns. They also provide the necessary metrics to adjust the course of a current campaign to make it more relevant and productive to your prospects and customers.

- Integrated Vendor Ecosystem. Open APIs allow customers to choose best-in-class services from vendors. Instead of learning the different processing procedures and user interfaces of every vendor, Oracle CRM On Demand Marketing provides a single, consistent interface to work with all vendors for all media channels.