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Oracle® CRM On Demand Marketing Release 5.4.10 |
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Home > User Guide > Using Reports > Operational Report Types > Campaign Summary Report

# C ampaign Summary Report

This report displays the operational metrics for campaign attributes including cost, target quantity, response rate, and lead-conversion rate. The following table provides information on the columns and their meanings.

Column Name | Description
--- | ---
Estimated Budget | This is the sum of the budget values of all line items.
Actual Cost | This is the sum of the actual cost values of all line items.
Target Quantity | The count of the targeted contacts. This is aggregated at the campaign level.
Visitors | The click-through (visited) count for the campaign. This is aggregated at the campaign level.
Registered | The registered count. This is aggregated at the campaign level.
Attended | The attended count. This is aggregated at the campaign level.
Downloaded | The offer downloaded count. This is aggregated at the campaign level.
Total Rejected | The count of registrations that were filtered due to rejection rules. This is aggregated at the campaign level.
Total Cleansed | The count of registrations that were filtered due to suppresion rules. This is aggregated at the campaign level.
Total Score A | The count of prospects with a Score Grade of A. This is aggregated at the campaign level.
Total Score B | The count of prospects with a Score Grade of B. This is aggregated at the campaign level.
Total Score C | The count of prospects with a Score Grade of C. This is aggregated at the campaign level.
Total Score D | The count of prospects with a Score Grade of D. This is aggregated at the campaign level.
Total Score E | The count of prospects with a Score Grade of E. This is aggregated at the campaign level.