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Oracle® CRM On Demand Marketing Release 5.4.10 |
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Home > User Guide > Managing Web Sites > Working with Recommendation...

# Working with Recommendation Rules

Recommendation rules trigger recommendations and offers to contacts when they visit a microsite. You can embed recommendation rules in a microsite or topic page. You can use recommendation rules to provide new content and offers to a particular visitor each time the contact visits. The following are examples of how recommendation rules can be used:

- You can recommend an offer based on the topic area that the prospect has expressed interest in previously.

- You can recommend an offer based on the subject matter of offers that the prospect has previously downloaded.

- You can recommend an offer based on the type of offers that the prospect has downloaded previously.

- You can recommend offers in the sequence of perceived value.

- You can recommend offers based on the prospect's previous Web site activity.