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Oracle® CRM On Demand Marketing Release 5.4.10 |
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Home > User Guide > Working with Contacts and L... > About Target Lists > About Profiles and Profile ...

# About Profiles and Profile Attributes

Oracle CRM On Demand Marketing provides a list of standard profile attribute fields. These fields store the information about a contact and the information collected from a contact's responses to marketing programs. The predefined standard attributes of Oracle CRM On Demand Marketing belong to the demographic attribute category. For information about the contact demographic profile attributes, see Standard Attributes for Contacts.

Oracle CRM On Demand attributes are also synchronized and made available in Oracle CRM On Demand Marketing under the following two categories:

- Oracle CRM On Demand Contact

- Oracle CRM On Demand Lead

Oracle CRM On Demand Marketing users can create additional attributes in the insight category of attributes. Insight attributes typically capture information about a contact's interests or purchase plans regarding specific products, solutions, and services.

Oracle CRM On Demand Marketing captures many attribute values and valuable contact activity information automatically from contact responses to marketing programs.

The following profiles are available:

- Account

- Contact Activities

- Contact Microsite Activities

- Contact Owner

- CRM On Demand Contact

- CRM On Demand Lead

- Demographic

- Insight

- Prospect Insights

- Website Activities

The following table shows Contact Activities attributes.

Field Name | Field Description
--- | ---
Attended for Offers (Count) | The count of offers
Click Through Count | The number of contacts who clicked a pretty URL in an email
Obtained Offers count | The number of offers that the contact downloaded or obtained
Offers Presented (Count) | The count of offers presented
Opened Invitation Emails (Count) | Indicates the total number of emails opened and displayed by the contact
Registered for Offers (Count) | Total number of offers that the contact registered for
Targeted for Offers (Count) | Total number of offers that the contact was targeted for

The following table shows Contact Microsite Activities attributes.

Field Name | Field Description
--- | ---
Obtained Offers (Count) | Total number of offers that the contact obtained from the microsite either by downloading or physical fulfillment. For electronic offers, it is equal to the number of unique download clicks for offers.
Registered for Offers (Count) | Total number of offers that the contact registered for
Total Number of Visits | Total number of times the contact browsed the microsite
Viewed Recommended Offers (Count) | Total number of offers that were shown to the contact when the contact visited the microsite. Depending on the contact profile, an offer might or might not be shown to the contact on the microsite or topic page. For information about campaign automation, see Working with Campaign Automation.

The following table shows the Prospect Insights attributes.

Field Name | Field Description
--- | ---
Prospect Scores | Score that the prospect generated through funnel and qualification rules.
Prospect Status | The prospect status as it is being routed through the funnel. The valid statuses are: New, Filtered, Scored, Open, Qualified, Disqualified, Published, Rejected, Deleted, Assigned, and Sent.
Telemarketing Status | Status assigned by call center agents: Open Prospects, Call Attempted Prospects, Contacted Prospects, Qualified Prospects, Disqualified Prospects.

The following table shows Account Profile attributes. Accounts are imported from Oracle CRM On Demand.

Field Name | Field Description
--- | ---
Account Name | Name of the account. In most small companies, this is the company name. In large companies, it might be a particular division or site.
Account Type | Type of the account.
Account Owner | The sales account manager who manages the account.
Annual Revenue | Annual revenue generated by the account.
City | City where the company site is located.
Country | Country where the company site is located.
Industry | The industry that the company is associated with.
Number of Employees | Number of employees in the company.
Phone Number | Main phone number of the site.
Postal Code | Postal code of the city where the company site is located.
Rating | The rating for the account.
SIC Code | Standard Industry Classification code.
State/Province | State or province where the company is located.
Ticker Symbol | The symbol under which the company's stock trades on the stock exchange.

The following table shows Web site activities attributes.

Field Name | Field Description
--- | ---
Average Site Visit Duration (minutes) | The average time that the contact spent on the site.
Number of Page Views | The number of pages that the contact displayed.
Number of Site Visits | Number of sites that the contact visited.
Total Time Spent (in minutes) | Total time that the contact spent on the Web site.

The following table shows Contact Owner attributes.

Field Name | Field Description
--- | ---
Address 1 | Address line 1 of the business location for the contact.
Address 2 | Address line 2 of the business location for the contact.
Chat URL | Chat URL of the contact.
City | City where the contact is located.
Company | Company the contact works for.
Country | Country where the contact business address is located.
Department | Department of the company that the contact works in.
Division | Division of the company the contact works in.
Email | Email address of the contact.
Email Signature | Email signature of the contact.
Fax | Fax number of the contact.
First Name | First name of the contact.
Image URL | Image URL of the contact.
Job Title | Role the contact plays in his job.
Last Name | Last name of the contact.
Mobile Phone | Cell phone number of the contact.
Postal Code | Postal code of the contact company address.
State | State where the contact business address is located.
Website URL | Web site of the contact.
Work Phone | Work phone number of the contact.