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Oracle® CRM On Demand Marketing Release 5.4.10 |
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Home > User Guide > Managing Web Sites > Working with Recommendation... > Creating Recommendation Rules

# Creating Recommendation Rules

The following procedure describes how to create recommendation rules.

To create a recommendation rule

1. Click the Websites tab, and click Recommendation Rules.

   The Recommendation Rule main screen opens.

2. Click New Recommendation Rule.

   The Recommendation Rule Definition screen opens.

3. Enter the following information for the new recommendation rule:

   - Name. The name of recommendation rule.

   - Code. A code for the recommendation rule.

   - Description. A description for the recommendation rule. The user does not see this description.

   - Maximum Offers to Recommend. The maximum number of offers that can be recommended when the recommendation rule is triggered.

   - Arbitration Rule. The rule used to specify which offer Oracle CRM On Demand Marketing recommends to the user. Only offers associated with programs that have the Eligible for Resource Center flag enabled are available for recommendation. Offers can be presented with the following arbitration rules options:

     - Most Benefit. Oracle CRM On Demand Marketing recommends the offer associated with the program with the highest business value.

     - Profile Based Most Benefit. When the Web site visitor is a known contact, Oracle CRM On Demand Marketing compares the known contact's profile with the program production list conditions and finds a matching Program with the highest business value. Oracle CRM On Demand Marketing recommends the offer associated with that program.

     - Random. Oracle CRM On Demand Marketing identifies any random program and recommends its associated offer.

     The next section requires you to set a scope for the recommendation rule. This section limits the programs to be considered for offer recommendations.

4. To limit the programs to be considered for offer recommendation, set the scope based on:

   - Program Types

   - Microsites

   - Topic Areas

     Tip: Select more than one item by holding down the Ctrl key down when you select items from the menus.

5. Click Save.