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Oracle® CRM On Demand Marketing Release 5.4.10 |
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Home > User Guide > Working with Contacts and L... > About Contacts

# About Contacts

A contact is an individual who has been identified as a potential prospect, and the record is stored in the Oracle CRM On Demand Marketing contact database or in an external contact database. This data is used for nurturing and converting prospects through marketing campaigns. A contact might have previously expressed an interest in a company's products, solutions, or services or might have been acquired from a third-party list vendor. The contact might have been acquired by targeting attributes, such as industry, job title, or company name. Contacts have the potential to become opportunities for the company.

Contacts can be any of the following:

- Existing customers

- New contacts who found the company Web site while surfing the Web

- Prospects who responded to company communication in the past

- People who were contacted by Sales but have not yet purchased

- Individual records acquired from external list sources

- Individuals referred by other contacts

You can create contact records one at a time or upload lists of contacts to the database.

If Oracle CRM On Demand Marketing is used with Oracle CRM On Demand, a built-in automatic two-way synchronization process updates contact information and adds new records. Rules governing automatic updates can be defined by an administrator of Oracle CRM On Demand Marketing. For more information, see About Configuring Object Synchronization.

To display and manage contacts

- Click the Contacts tab, and select a view from the View list.

The views available for contacts include:

- All Contacts

- Recently Modified Contacts