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Oracle® CRM On Demand Marketing Release 5.4.10 |
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Home > User Guide > Managing Campaigns > Program Fields

# P rogram Fields

The following table lists the fields available when creating or editing programs.

Field Name | Field Description
--- | ---
Campaign Name | The campaign to which the program belongs.
Program Name | A unique name for the program.
Program Code | A unique identifier for the program. By default, the name of the program is copied into the Program Code field. Spaces are replaced with an underscore (_). Campaign and program names can contain spaces. However, campaign codes and program codes cannot.
Program Type | Type of program, such as a white paper, Webinar, newsletter. Program types can be defined in the Admin module under the Campaign Management section.
Start Date | The start date of the program must be within the date range configured for the parent campaign.
End Date | The end date of the program. The End Date must be greater than the Start Date. All programs within a campaign must have start and end dates within the date range defined for the parent campaign.
Program Status | The status of a program. During configuration the status is Planning. When the program is launched the program status changes to In Progress. If edits are made to a program after launch (for example, adding repeat invitations) the program status changes to Re-Planning. In Re-Planning mode when you have completed your changes, click Apply Changes to relaunch the program. For more information, see About Program Status.
Business Value | This field applies only to adaptive campaigns and dynamic workflow campaigns. The program business value indicates the defined value of each program within a campaign and determines the order in which programs are sent to qualified target prospects.
Eligible for Microsites | If this flag is set, it enables the program to be associated with a topic or microsite.
Descriptions | Description of the program. There are three description fields: Short, Medium, and Long Descriptions.
Custom Fields | Customers have the ability to define custom fields for programs.