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Oracle® CRM On Demand Marketing Release 5.4.10 |
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# D isplaying Contact Activity History

Oracle CRM On Demand Marketing tracks every interaction with each contact in your contact database. This history is displayed in the Campaign Activity History and Website Activity History sections of the main Contacts screen.

The Campaign Activity History section shows if a contact has done the following:

- Been targeted for a campaign or program

- Opened an invitation email

- Clicked through from an email

- Registered for an offer

- Been presented with an offer (from a microsite)

- Downloaded an offer

- Attended events

Campaign Activity History can be expanded to show detail for each campaign. For example, if respondents to a campaign are sent to a telemarketing or inside sales call center for prequalification before they are delivered to Sales, expanding the campaign details displays the telemarketing status and queue to which the prospect was assigned.

The Website Activity History section shows the following information for the contact:

- Average site visit duration (in minutes)

- Number of page views

- Number of site visits

- Total time spent (in minutes)

  Tip: You can use a contact's activity history to see what communication has transpired between the company and the contact through marketing campaigns and programs. You can also use activity history in list segmentation. Contact Activity History and Website Activity History are attribute profiles that are available wherever the Oracle CRM On Demand Marketing condition builder is used to define rules, such as designing Web forms, scoring rules, and queue assignment rules.

To display a contact's activity history

1. From the Contacts main screen, click the contact's name.

2. At the bottom of the Contact Details screen, expand the Campaign Activity section or the Website Activity section.