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Oracle® CRM On Demand Marketing Release 5.4.10 |
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Home > User Guide > Using Reports > Operational Report Types > Lead Funnel Report

# L ead Funnel Report

The lead funnel report displays statistical information about program response in a graphical format. It consists of the following sections:

- Lead Funnel. A bar chart that shows counts across different stages of funnel; that is, invitations, clickthroughs, registrations, filtering, and qualification.

- Responses - Prospect Company Distribution. Shows response count by companies.

- Filtering Metrics. Shows a breakdown of responses by different criteria.

- Data Correction Metrics. Show the number of records that failed data-quality checks.

- Qualification - Lead Scoring Statistics. Shows counts by scores.