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Oracle® CRM On Demand Marketing Release 5.4.10 |
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Home > User Guide > Managing Campaigns > About Campaign Fields

# About Campaign Fields

When creating a new campaign or editing an existing campaign, some fields require data. These fields must contain entries or Oracle CRM On Demand Marketing cannot save the campaign.

Note: Required fields are indicated with an asterisk (*).

The following table gives you a detailed overview of the information required in every field.

Field Name | Field Description
--- | ---
Campaign Name | Unique name for the campaign. The name cannot include a comma (,).
Campaign Code | Unique identifier for the campaign. By default, the name of the campaign is copied into the Campaign Code field with spaces replaced with underscores (_).
Campaign Type | The following lists the campaign types: Static. The programs for a static campaign are typically scheduled to launch only once on a specific date and to a list of contacts. A snapshot of the list of contacts is created at the time of the program launch. Adaptive. Adaptive campaigns are automated campaigns that support the execution of complex, multiple programs. Use adaptive campaigns for nurturing prospects and converting them into qualified leads. For more information, see Creating an Automation Schedule for Adaptive Campaigns. Dynamic Workflow. Dynamic workflow campaigns diagram the nurture path that prospects follow. Workflow campaigns send a sequential set of offers to target prospects in a defined order.
Campaign Description | A description of the campaign.
Location | Location indicates the folder that stores the campaign. Campaigns can be moved to a different folder after they have been created.
Start Date | The start date of the campaign. All programs under this parent campaign must have start dates the same as or after the start date specified for the campaign.
End Date | The end date of the campaign. All programs under this parent campaign must have end dates the same as or before the end date specified for the campaign.
Campaign Priority Value | This field is available for adaptive campaigns and dynamic workflow campaigns only. The Priority Value defines the order in which automated campaigns are sent to a target prospect who is eligible to receive multiple campaigns. Use the Campaign Priority Value to determine the sequence of campaigns. The sequence is based on message importance and relevance to the qualified prospects. When automation rules evaluate the prospect, the campaign priority value is used to select the next campaign to be sent to the prospect.
Campaign Status | The status of any new campaign is Planning. When any program within the campaign is launched, the status of the campaign changes to In Progress. Campaigns can be paused.
Campaign Owner | By default, the campaign creator is assigned as the Campaign Owner. The default value can be changed during the campaign creation or editing process.
Time-Based Registration Rule | Time-based registration rules bypass repeat registrations for multiple programs when the same prospect tries to access multiple programs within the specified period. The prospect is asked to fill out a Web form for the first program only. For subsequent programs the prospect is taken to the program Thank You page without having to fill in a Web form again. This improves the user experience, lessens the likelihood of repeated Web form questions, and helps prevent registration form abandonment.