Leads Fields
Use the Lead Edit page to add a lead or update details for an existing lead. The Lead Edit page shows the complete set of fields for a lead.
TIP: You can also edit leads on the Leads List page and the Lead Detail page. For more information on updating records, see Updating Record Details.
NOTE: Company administrators can customize your application in a variety of ways, such as changing names for record types, fields, and options in drop-down lists. Therefore, the information you see onscreen might differ from the standard information described in this table.
The following table provides additional information regarding some fields.
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Field
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Description
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Key Lead Information
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Company
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For a company, corresponds to the account name.
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Created By
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Alias of the person who creates the lead followed by the date and time the lead is created. System-generated.
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Never Email
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Indication of the lead's preference to receive emails or not.
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Modified By
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Name of the person who created or last updated the lead record, followed by the date and time of the update. System-generated.
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Opportunity Related Information
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Status
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Status of the lead, such as Qualifying, Qualified, Converted, Rejected, and Archived. Can only be changed on the Lead Edit page, not on the New Lead page.
For more information about this field's values and their meanings, see Status Field Values below.
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Rating
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Scale rating as set up by your company, such as A = Hot, B = Warm, C = Cool, and D = Cold.
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Product Interest
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Product or service in which the lead expresses interest.
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Potential Revenue
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Potential revenue, in the currency selected by you or your company administrator.
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Estimated Close Date
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Date and time the lead is expected to close.
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Next Step
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Description of the next step to take.
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Source
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Source categories as set up by your company, such as Advertising, Direct Mail, Event, Promotion, Referral, Trade Show, Web, Partner, Purchased, Rented, and Other.
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Campaign
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Campaign that generates this lead or is linked to this lead.
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Industry
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Industry category for the lead as set up by your company.
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Annual Revenues
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Annual revenue for the lead's company.
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Additional Information
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Associated Account
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Account linked to this lead. Required for converting leads to opportunities.
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Associated Contact
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Contact linked to this lead. Required for converting leads to opportunities.
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Associated Opportunity
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Opportunity linked to this lead. Required for converting leads to opportunities.
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Lead Owner
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Owner of the lead record. Default value is the record's creator.
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Reassign Lead Owner
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Indicates that the lead should be reassigned. If your company administrator has set up lead assignment rules, selecting this field triggers assignment manager to process the lead again and assign it according to the rules.
NOTE: The processing time for reassigning records can vary depending on the complexity of your company's assignment rules, the number of records to be reassigned, and current system load. The name of the lead owner changes when the record is reassigned.
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Sales Person
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Sales person your company assigns to this lead.
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Description
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Additional information describing the lead. Limit of 2,000 characters.
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Status Field Values
As a lead moves through the lead management process, the lead Status field indicates where it is in the process. Status values are a main way of filtering leads. For more information about the lead management process, see About Leads.
The following table lists the status field's possible values.
Status
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Description
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Archived
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Results from completion of the Archiving steps (Archiving Leads). Lead is determined to have no value to your company and is removed from the assessment process.
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Converted
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Results from completion of the Converting steps (Converting Leads to Accounts, Contacts, or Opportunities). Lead is determined to have enough value to become an opportunity.
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Qualified
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Results from completion of the Qualifying steps (Qualifying Leads). Lead has passed the Qualify process. New owner becomes the salesperson assigned to the lead.
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Qualifying
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Results from completion of the Creating steps (Qualifying Leads). Lead has been created and is undergoing or about to start the Qualifying process. Owner defaults to the person who created the lead.
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Rejected
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Results from completion of the Rejecting steps (Rejecting Leads). Qualified lead is determined not to have as much value as the evaluator originally thought.
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